People wearing face masks walk past a sale sign on Oxford Street in London, England.
The coronavirus pandemic is likely to change how and what consumers buy, forcing the retail industry to quickly innovate in a race that’s likely to squeeze smaller brands.
Retailers were already under pressure prior to the pandemic, struggling to adapt to a growing online world and facing lower margins amid a plethora of competitors. The Covid-19 outbreak has accelerated some of these trends, with more people shopping online and an inventory excess that’s likely to cut margins even further.
However, analysts are confident that the pandemic is not the end of Main Street.
“I am quite bullish on…