Retail

These restaurant chains have created spinoff virtual brands

0


DoorDash delivery person

Source: DoorDash

A few years ago, established restaurant companies were creating new eateries to appeal to younger consumers. That trend hasn’t slowed down, but now those spinoff brands exist in only cyberspace.

Virtual brands are restaurants available only on third-party delivery apps. Their creators use existing restaurant kitchens to whip up orders from a menu that was designed for off-premise customers. Pizza, chicken wings and burgers are popular options because they all travel well and don’t usually require extra equipment to make.

While virtual brands were becoming more popular before the pandemic, the boom of takeout and delivery orders during the health…



Source cnbc.com

0 0 votes
Article Rating

Fed’s Kaplan worried about inflation, wants to announce taper in September

Previous article

As COP26 nears, experts talk tech, carbon pricing and regulation

Next article

You may also like

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

More in Retail