These restaurant chains have created spinoff virtual brands


DoorDash delivery person

Source: DoorDash

A few years ago, established restaurant companies were creating new eateries to appeal to younger consumers. That trend hasn’t slowed down, but now those spinoff brands exist in only cyberspace.

Virtual brands are restaurants available only on third-party delivery apps. Their creators use existing restaurant kitchens to whip up orders from a menu that was designed for off-premise customers. Pizza, chicken wings and burgers are popular options because they all travel well and don’t usually require extra equipment to make.

While virtual brands were becoming more popular before the pandemic, the boom of takeout and delivery orders during the health…


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