Companies like TikTok and Bumble are hiring college students to work as brand ambassadors on campus. These jobs pay better than typical college jobs like food service and retail — and provide valuable career experience.
Students say they’ve learned about marketing, content creation and management while working as brand ambassadors — and grown their network by connecting with other campus representatives across the country. And, in a hyper-competitive internship and job market, brand ambassador experience is one way to stand out, the students said.
“My life changed because of the TikTok ambassadorship program,” said Bita Motiie, a senior at the University of North Texas studying…