Toys R Us’ website will now be powered by the department store chain Macy’s.
Source: Toys R Us
Macy’s is joining forces with the owner of Toys R Us to bring an assortment of toys, games and other gadgets for kids to more than 400 of the department store chain’s locations and online.
The Toys R Us shop-in-shops in Macy’s will roll out next year, the companies announced Thursday. A larger assortment of Toys R Us merchandise is now available on Macy’s website.
“Our toy business grew exponentially for Macy’s in the past year,” said Nata Dvir, Macy’s chief merchandising officer. “Our partnership allows Macy’s to significantly expand our footprint in that category.”
The hope, Dvir added, is that…