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Tracee Ellis Ross on the future of Black beauty, diversity in business

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“I don’t think that number even cracks the surface,” says actress and beauty industry entrepreneur Tracee Ellis Ross on consumer market data showing Black consumers spend near-$1 billion on haircare and skincare products.

Amy Sussman | Getty Images Entertainment | Getty Images

For decades, companies creating haircare products for Black women — or buying into the market opportunity as Unilever did in its acquisition of Sundial Brands — have been stories told through numbers that justify catering to a minority consumer segment routinely pushed aside by the expansive, multi-billion-dollar beauty industry. 

The numbers are evident: according to Nielsen, Black consumers spent $473 million…



Source cnbc.com

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