Tracee Ellis Ross on the future of Black beauty, diversity in business


“I don’t think that number even cracks the surface,” says actress and beauty industry entrepreneur Tracee Ellis Ross on consumer market data showing Black consumers spend near-$1 billion on haircare and skincare products.

Amy Sussman | Getty Images Entertainment | Getty Images

For decades, companies creating haircare products for Black women — or buying into the market opportunity as Unilever did in its acquisition of Sundial Brands — have been stories told through numbers that justify catering to a minority consumer segment routinely pushed aside by the expansive, multi-billion-dollar beauty industry. 

The numbers are evident: according to Nielsen, Black consumers spent $473 million…


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