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Track star Allyson Felix launches own shoe brand after Nike breakup

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Allyson Felix is president of Saysh, while her brother, Wes, serves as CEO.

Source: Saysh

After breaking up with Nike in 2019 and landing a sponsorship deal with Gap‘s Athleta, the brand’s first, track and field star Allyson Felix is launching her own shoe business.

On Wednesday, Felix debuted Saysh, which she pitches as a lifestyle brand designed with women in mind. Saysh’s first product, the Saysh One sneaker, retails for $150 and is currently available for preorder in three colors. Other products are in the works, according to the company’s website.

Customers are also able to buy membership to the “Saysh Collective,” which comes with workout videos and occasional interactions with Felix….



Source cnbc.com

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