Frequent travelers now have a whole new way to view loyalty points — thanks to a growing trend in loyalty program: hard-to-replicate, bucket-list experiences.
From red carpet access and backstage passes to cooking classes with Michelin-starred chefs, there’s an entire realm of VIP travel opportunities designed around the new “experience economy.”
Fueled by public interest in meaningful, authentic travel (as opposed to guide book recommendations), loyalty programs are hard at work crafting redemptions that offer personalized value beyond a typical hotel stay.
According to Chris McGinnis of TravelSkills.com, such alternatives are great for consumers and hotel companies alike.
“Unclaimed…
Source cnbc.com