Victoria’s Secret is planning a major comeback when it splits from L Brands next month, after years of declining sales and diminished relevance with women.
The lingerie company will change its name to Victoria’s Secret & Co. when it lists as a separate public entity on Aug. 3 under the ticker “VSCO.”
That’s also when L Brands’ name will change to Bath & Body Works, with a new ticker, “BBWI.”
The two companies’ management teams held a virtual investor meeting Monday to detail what the split will look like and what growth lies ahead.
Victoria’s Secret Chief Executive Martin Waters issued a mea culpa during the meeting, vowing to make the brand relevant again with women.
“We got it wrong,”…