Retail

Victoria’s Secret details comeback plan after L Brands split

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Victoria’s Secret is planning a major comeback when it splits from L Brands next month, after years of declining sales and diminished relevance with women.

The lingerie company will change its name to Victoria’s Secret & Co. when it lists as a separate public entity on Aug. 3 under the ticker “VSCO.”

That’s also when L Brands’ name will change to Bath & Body Works, with a new ticker, “BBWI.”

The two companies’ management teams held a virtual investor meeting Monday to detail what the split will look like and what growth lies ahead.

Victoria’s Secret Chief Executive Martin Waters issued a mea culpa during the meeting, vowing to make the brand relevant again with women.

“We got it wrong,”…



Source cnbc.com

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