Victoria’s Secret to test off-mall ‘store of the future’ this fall


Shoppers pass in front of a Victoria’s Secret store at a mall in San Diego, California, April 22, 2021.

Bing Guan | Bloomberg | Getty Images

Victoria’s Secret is getting a makeover.

The lingerie maker is preparing to to spin out of L Brands into a separate public entity next month known as Victoria’s Secret & Co., and part of its strategy is to move away from traditional shopping malls.

During a virtual investor presentation on Monday, Victoria’s Secret & Co.’s CEO Martin Waters explained the retailer plans to test a “store of the future” at three locations later this fall. One of these new stores will be in an off-mall strip center, Waters said. That will be followed by another 10 test…


0 0 votes
Article Rating

Market’s violent moves will set stage for massive comeback: Art Hogan

Previous article

CO2 emissions will hit record levels in 2023, IEA says

Next article

You may also like

Notify of
Inline Feedbacks
View all comments

More in Retail