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Victoria’s Secret to test off-mall ‘store of the future’ this fall

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Shoppers pass in front of a Victoria’s Secret store at a mall in San Diego, California, April 22, 2021.

Bing Guan | Bloomberg | Getty Images

Victoria’s Secret is getting a makeover.

The lingerie maker is preparing to to spin out of L Brands into a separate public entity next month known as Victoria’s Secret & Co., and part of its strategy is to move away from traditional shopping malls.

During a virtual investor presentation on Monday, Victoria’s Secret & Co.’s CEO Martin Waters explained the retailer plans to test a “store of the future” at three locations later this fall. One of these new stores will be in an off-mall strip center, Waters said. That will be followed by another 10 test…



Source cnbc.com

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