Vroom promises torture-free car buying

Online used car retailer Vroom is buying its first Super Bowl airtime Sunday to introduce the company to the roughly 100 million fans that watch the game every year — and to make fun of its competition.

Vroom purchases and sells vehicles online without requiring customers to go to a dealership. Its 30-second Super Bowl ad called “Dealership Pain” focuses on the pressure of purchasing a vehicle through a traditional car dealer.

“We felt like the Super Bowl was going to be that kind of opportunity for us to get that message across about our brand promise,…