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Vroom promises torture-free car buying

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Used car retailer Vroom purchases and sells vehicles online without requiring consumers to go into a physical dealership.

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Online used car retailer Vroom is buying its first Super Bowl airtime Sunday to introduce the company to the roughly 100 million fans that watch the game every year — and to make fun of its competition.

Vroom purchases and sells vehicles online without requiring customers to go to a dealership. Its 30-second Super Bowl ad called “Dealership Pain” focuses on the pressure of purchasing a vehicle through a traditional car dealer.

“We felt like the Super Bowl was going to be that kind of opportunity for us to get that message across about our brand promise,…



Source cnbc.com

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