Walmart acquires virtual fitting room company Zeekit


Walmart said Thursday it will acquire virtual fitting room start-up Zeekit as it makes a push into fashion and caters to customers shopping for clothes online.

Financial terms of the deal were not disclosed. The retailer declined an interview, citing the quiet period ahead of reporting its first-quarter earnings on Tuesday.

In a post on the company’s website, Walmart U.S.’ executive vice president of apparel and private brands, Denise Incandela, said customers will be able to use the feature to try on items from Walmart’s private labels and the national brands it carries, such as Free People, Champion and Levi Strauss.

When the technology launches on Walmart’s website, customers will be…


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