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Walmart gets creative, goes virtual as it plans for holiday toy shopping


Toys on sale at a Wal-Mart location in Burbank, Calif.

Patrick T. Fallon | Bloomberg | Getty Images

Before each holiday season, Walmart gathers hundreds of kids at a convention center near its Arkansas headquarters. The young testers try out lots of toys and pick those they would like to get from Santa. That shapes the retailer’s list of top toys and determines which ones it orders in abundance.

This year, the company mailed toys to several dozen kids to test at home instead. It’s just one example of how the coronavirus pandemic has changed norms for the holiday season — even before it’s truly begun.

The retailer’s preparations for holiday toy shopping look different this year, said…


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