Retail

Walmart is bringing livestream shopping to TikTok on Friday

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A line forms outside of the Walmart in Quincy, MA on April 4, 2020 as the store implements new restrictions on capacity during the coronavirus pandemic. People wait outside wearing masks and distanced apart.

Boston Globe | Boston Globe | Getty Images

TikTok is venturing into shoppable livestream events, starting with a Walmart partnership this week.

The retailer announced it will host a one-hour long livestream Friday on TikTok, where users can can shop for Walmart fashion items featured by TikTok creators without having to leave the app. Once the event is over, users will still be able to shop the items featured by visiting Walmart’s TikTok page to shop.

It’s the first time TikTok will host…



Source cnbc.com

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