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Walmart to launch its membership program, Walmart+, in mid-September


Shoppers are seen wearing masks while shopping at a Walmart store in Bradford, Pennsylvania, July 20, 2020.

Brendan McDermid | Reuters

Walmart will launch its much-anticipated membership program on Sept. 15, looking to build on the strength of its grocery business and customers’ desire for more convenient ways to shop.

The subscription service, however, is notable for what it won’t include. It won’t have the feature that its rival, Amazon Prime, touts: Free shipping for every item.

Walmart+ members will get unlimited free delivery, discounts of as much as 5 cents a gallon for fuel and access to a Scan & Go app that allows shoppers to skip the checkout line. But they will still have to meet…


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