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Want to family members to get COVID-19 vaccination? Try Apple’s tactic for selling AirPods — and these other psychological approaches


As polls show Americans are increasingly willing to get vaccinated against COVID-19, but a new journal article says behavioral economics and consumer research can help inform vaccine-promotion efforts for people who remain hesitant.

“Vaccine promoters will have to be creative in marshaling their resources and broad-minded in considering tools for addressing this enormous challenge,” wrote authors Stacy Wood, a professor of marketing at NC State University, and Kevin Schulman, a professor of medicine at Stanford University, in the New England Journal of Medicine.

About 5.9 million people in the U.S. had received their first of two COVID-19 vaccine doses as…


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