Niraj Shah, chief executive officer of Wayfair, attends the annual Allen & Company Sun Valley Conference, July 10, 2019 in Sun Valley, Idaho.
Drew Angerer | Getty Images News | Getty Images
Wayfair expects advancements in 3D technology to improve the customer experience and bring more shoppers online, chipping away at brick-and-mortar sales.
This is largely why the online home goods retailer continues to experiment and invest in technologies such as augmented reality and virtual reality, which can make it easier for potential customers to visualize products in their homes.
“AR/VR is certainly a space we’ve been playing with for quite a while now, and we do believe that over time it can have…