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Wendy’s to hit 10% digital sales goal well ahead of schedule, CEO says


The coronavirus pandemic pushed American businesses to leverage the internet to reach consumers and the same can be said for Wendy’s.

With the help of its loyalty program, the fast-food chain’s digital arm is on its way to make up a larger share of the company’s total sales well ahead of schedule, according to CEO Todd Penegor, who appeared on CNBC Wednesday.

The company now expects digital to make up 10% of sales in 2021.

“We didn’t think we’d get to 10% until 2024, pre-pandemic,” Penegor told Jim Cramer in a “Mad Money” interview. “What we’re doing is driving a lot of active users into our app and people are engaging in the app. We’re seeing a lot more mobile ordering and it’s really…


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