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Wendy’s to hit 10% digital sales goal well ahead of schedule, CEO says

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The coronavirus pandemic pushed American businesses to leverage the internet to reach consumers and the same can be said for Wendy’s.

With the help of its loyalty program, the fast-food chain’s digital arm is on its way to make up a larger share of the company’s total sales well ahead of schedule, according to CEO Todd Penegor, who appeared on CNBC Wednesday.

The company now expects digital to make up 10% of sales in 2021.

“We didn’t think we’d get to 10% until 2024, pre-pandemic,” Penegor told Jim Cramer in a “Mad Money” interview. “What we’re doing is driving a lot of active users into our app and people are engaging in the app. We’re seeing a lot more mobile ordering and it’s really…



Source cnbc.com

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