Like so many industries upended by COVID-19, hospitality is undergoing a massive transformation.
U.S. hotels are losing $400 million a day in room revenue, adding up to over $46 billion so far in 2020. The staggering loss has accelerated trends, forcing change faster than anyone could have ever anticipated.
We’re witnessing what I call a “great rethinking” of everything, a mini-revolution of sorts in hotel management, as it is now painfully clear that running a hotel — a big, expensive box full of space and full of staff — can’t rely on a single driver of demand: The traveler staying the night.
Offices are dead
The transformation orbits around the usage of space and…