What to expect on 11.11


Alibaba CEO Daniel Zhang speaks in front of a screen showing total sales at over 213.5 billion yuan (30.7 billion USD) shortly after the end of the 11.11, or “Singles Day” shopping festival, at the 2018 Tmall 11:11 Global Shopping Festival gala in Shanghai early on November 12, 2018.

STR | AFP | Getty Images

Singles Day or 11.11, is the biggest shopping day of the year for singles, as Chinese e-commerce players led by Alibaba offer massive discounts on everything from electronics to cars.

Taking place on Nov. 11 each year, Singles Day is widely believed to have started in the 1990s by men celebrating being single in universities.

In 2009, Alibaba launched its first shopping event that day,…


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