WHP Global takes controlling stake in Toys R Us, plans to open stores


Geoffrey the Giraffe is seen on the side of a Toys “R” Us truck March 17, 2005 in Colma, California.

Justin Sullivan | Getty Images

Toys R Us has a new owner — again.

The brand management company WHP Global announced Monday it has acquired a controlling interest in Tru Kids, the parent company of the Toys R Us, Babies R Us and Geoffrey the Giraffe brands.

“We’re in the brand business, and Toys R Us is the single most credible, trusted and beloved toy brand in the world,” Yehuda Shmidman, chairman and chief executive officer of WHP, said in an interview. “We’re coming off a year where toys are just on fire. … And for Toys R Us, the U.S. is really a blank canvas.”

Shmidman has been serving…


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