Why CEO Mary Barra is confident GM can beat Tesla in electric vehicles


GM Chair and CEO Mary Barra addresses investors Oct. 6, 2021 at the GM Tech Center in Warren, Michigan.

Photo by Steve Fecht for General Motors

DETROIT — In September 2017, General Motors CEO Mary Barra and her top executives visited the automaker’s design dome, considered hallowed ground within the company for its role in creating GM’s most iconic vehicles.

Displayed under the showroom lights were about 10 true-to-size clay models of electric vehicles, including designs like the automaker’s Chevy Corvette and a host of crossovers and SUVs. At the time, much of Wall Street’s attention was on the $70-a-share price of Tesla, whose celebrity CEO, Elon Musk, was promising to lead the world’s…


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