Why it’s being held earlier in the summer


Amazon confirmed on Thursday that its annual Prime Day deals event will be shifting earlier this year, as the e-commerce giant looks to boost spending in what is normally a slower time in the retail calendar.

The company has yet to confirm the specific date. The two-day shopping extravaganza originally has been held in July, but Amazon said it will now take place in its second quarter, implying a June event.

Amazon has provided a second-quarter outlook for revenue of $110 billion to $116 billion — which surpassed Wall Street’s projection of $108.6 billion, as it included an expected bump from Prime Day.

During an earnings conference call, Chief Financial Officer Brian Olsavsky said Amazon…


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