Why one major analyst wasn’t impressed


Tim Cook, chief executive officer of Apple Inc., speaks about the new iPhone Pro during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 10, 2019. Apple unveiled the iPhone 11 that will replace the XR and start at $699. Photographer: David Paul Morris/Bloomberg via Getty Images

David Paul Morris | Bloomberg | Getty Images

Apple‘s historically strong pricing power might be slipping, according to Barclays.

In an effort to grow its subscriber base for its services business, Apple has been selling iPhones with lower prices. Those prices may be too low, and too many consumers may be gravitating toward the cheaper options, according to Barclays, which expects…


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