Real Estate

You can now buy a newly built home completely online


The Covid-19 pandemic certainly accelerated e-commerce, from groceries to household goods, and now you can even buy a new construction home fully online.

Two major public homebuilders, Taylor Morrison Home and PulteGroup, recently piloted programs in which buyers can choose, design and finance a new home virtually and just put it in their shopping cart.

“Really what our industry needs to do is catch up with world of e-commerce and what every other industry is doing,” said Sheryl Palmer, CEO of Taylor Morrison. “That doesn’t mean that everybody will buy a house online, but we want to make sure that we give the control to the consumer so that they can communicate with us the way they want…


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