Most consumers expect to return gifts this holiday season

One way for retailers to make sales during the holidays is to expect a good amount of the items will be coming back.

This year, 77% of consumers plan to return some of their gifts and nearly 20% expect to return more than half, according to a survey by Oracle of 15,800 consumers. Experts say the thought process behind purchasing gifts has shifted.

“They have given a retailer their money, but they haven’t given them the promise of keeping it,” said Kit Yarrow, a consumer psychologist, about shoppers. “There’s a whole different mentality around ownership.”

Consumers have become pickier, and…