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The Walmart+ home screen on a laptop computer in Brooklyn, New York on Wednesday, Nov. 18, 2020.
Gabby Jones | Bloomberg | Getty Images
Walmart‘s membership program, Walmart+, is gaining momentum and attracting younger, higher-income shoppers, according to a research note published Tuesday by Deutsche Bank.
The subscription service — which launched almost exactly one year ago — has grown to an estimated 32 million U.S. households, according to the equity research firm’s monthly surveys of consumers. In the note, retail analyst Krisztina Katai said Walmart+ has hit an “inflection point” after months of slower growth.
About 25% of respondents said in June and July that they have Walmart+,…
Source cnbc.com
